About Paul
I'm not light years ahead of you. Just a few steps.
And those few steps are the ones I'll walk with you. 30-odd years in IT, 200+ AI trainings since 2024, and a healthy allergy to hype.
And those few steps are the ones I'll walk with you. 30-odd years in IT, 200+ AI trainings since 2024, and a healthy allergy to hype.
For about twenty years I knew I was capable of more than I was doing. I had the ideas. I had the IT background. What I didn't have was the bit in the middle — the bit between knowing what to do and actually finishing it.
Turns out I've got an ADHD-pattern brain. High on the fact-find. Brilliant at the quick start. And not great, in all honesty, at the follow-through. For years I thought that was a character flaw. So I did what a lot of us do — went to the event, felt pumped, came home, bought the next course, and quietly went back to old patterns. Round and round. The oscillation loop, and it was the enemy.
Then AI landed properly, and something clicked. Not because it's magic — I smell B.S. on most of the hype — but because, set up right, it does the one thing I could never reliably do alone: it closes the gap between knowing and doing. It holds the thread when attention wanders. It's the scaffold. For a brain like mine, that's not a productivity hack. It's genuinely a superpower.
But here's what I learned the hard way: it only works when it's built around you. Most AI advice is written for some imaginary tidy-minded person who does everything in order. That person isn't me, and I'd bet they're not you either. So I stopped fighting the wiring and started building AI around it. That's the whole idea behind the Signal Stack — and behind everything here.
The Jay Abraham work didn't begin with a pitch. I was at Rich Schefren's home in Delray Beach (pictured) when Jay needed his team brought up to speed on AI. Rich couldn't take it on — so he put my name forward: someone he'd worked with and trusted on AI.
In July 2025 I delivered a full AI session for Jay, his daughter, and Mike David — on Jay's own platform (Jay was in Italy, so it ran over Zoom). The brief: show what AI can actually do for a strategy practice, end to end. I'm now technical specialist and community manager on the ongoing Jay-I project with the team.
Some people always knew what they wanted to do — they just could never follow through. The ideas were there; the execution never landed. That's the gap AI closes: it does the fact-finding and the follow-through, so intention finally becomes implementation.
The red kite is my symbol for that — freedom. A flock of them showed up when I lost my job, and the closer they fly to home the more they feel like a sign. Not freedom just for me — freedom for others, through AI.
Afterwards Mike David called me "the Swiss Army knife of AI" — then had me rebuild a broken Make.com + Airtable automation behind the on-demand printing line for one of his stores.
Someone else watching that session was Allon Khakshouri — a former world-class tennis performance coach (Djokovic, Murray), now building AI applications. He hired me directly, then referred Rainer — a former top-5 Wimbledon player who now runs a boutique-hotel business with Jovana (also a client) — and Alex.
That's the pattern I'd rather show you than any logo wall: one introduction, done properly, becomes a tree of referred clients.
I trained under Rich Schefren in his Zenith programme — and ended up running office hours and helping other members through it. When he signed my copy of his book, he wrote:
“I thank God you enrolled in Zenith… You've made a big impact! And for that I am truly grateful. Looking forward to working more together in the future. Have fun w/ Jay.”Rich Schefren — Strategic Profits
Paul with Rich Schefren at his home in Delray Beach, Florida.
I've had two kidney transplants. These days I compete in the British Transplant Games — which, when I write it down, still feels a bit ridunculous. That left me with a line I keep coming back to: healed to be a help. Not just the kidneys — every wound, every twenty-year stretch of being stuck, every failure I'd rather not mention. They're the reason I can sit with someone who feels behind and mean it when I say: you don't need to be where I am. You just need the next step.
I've run an escape room business, coached at Toastmasters, delivered 200+ AI trainings since 2024, and broken more late-night terminal sessions than I'd care to admit. I'm not a guru. I'm a guide who's a few steps up the path, turning round to give you a hand.
Three hours teaching AI who you are beats a thousand clever prompts. Get the input right and the output looks after itself.
I don't want to be your dependency. I build the systems and coach your people until they can run them without me.
Anyone can start. The value is in finishing — the hard, human, specific bit at the end that everyone else abandons.
I'll tell you the real costs and the real caveats. No "fire everyone, it's £0.70." Just the realistic path, walked together.